Qube is a bakery where everything round is square: square cookies, square donuts, square everything. The hand-drawn characters as well as the bold and graphic stickers come together to give the system a fun, whimsical feel. With the slogan “Sweetness Squared,” the brand design illustrates the contrast between the geometric square shape and the sweet desserts. The sugary sweet colors and cranky characters express the bold, unconventional energy of Qube.
