Packaging Design

Girl Juice is designed for the girls who love to enjoy wine with friends, but don't like the taste of fancy, dry wine. Each flavor was named after and inspired by an important girl in my life. The Summer Sampler includes a variety of sweet white wines, including Sophie’s Peach Moscato, Micah’s Grapefruit Rosé, and Rachel’s Cherry Riesling. Each wine label also incorporates hidden images inspired by each girl’s personality. The system utilizes bright, feminine colors and funky shapes to signal that these aren’t some stuffy, sophisticated wines. Combined with an unconventional serif font and distressed textures, Girl Juice is full of personality, just like the girls who inspired it.